Social Media ROI in Physician Marketing & Advertising – Now More Than Skin Deep
New media is leading to new metrics. How do you measure the value of your blog? What’s the ROI for your Facebook page? How much do your YouTube videos benefit your physician marketing? What’s the...
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More Twisdom: Healthcare Marketing Gems via Twitter
The collection of marketing insights that we posted a few weeks ago was well received. We called these medical marketing nuggets “Twisdom.” Our previous article, which is linked at the bottom of this...
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Facebook: St Jude Children’s Hospital Touches the Heart (and Sets a New Record)
Human emotions are probably the strongest reason for someone to LIKE, SHARE or COMMENT on Facebook (or almost any social media for that matter.) Sure, there are many posts that inform or educate,...
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Twitter Tips: Social Media & Healthcare Marketing
How to take advantage of online social media The explosion of social and community centered websites is an Internet evolution that seems to be everywhere. But approach with care. These are upper-level...
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Keeping Up with a Picture Perfect World for Healthcare Marketing
In a conversation the other day with Simona Ramos, one of our top artists at Healthcare Success, I was reminded how the general public has become far more visually aware and demanding. For healthcare...
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Keeping Up with the Jones Generation: Medical Marketing Demographic Sweet Spot
Kathy Gaughran,Sr. Marketing Strategist [Series Installment] Our recent post in this series declared the “Gen-Y” population group to be the “biggest ever” slice of the population. It turns out that...
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Game On: Hospitals and Healthcare Marketers Are Now Playing Along
Hospitals and medical and dental providers are discovering ways to connect their sometimes-sterile persona to the wildly popular, and decidedly friendly, world of online games. “Games,” JAMA declares,...
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Is Your Social Media Just a Crummy Commercial?
Each December brings the enjoyment of all the holiday classic movies. And there’s a fun little marketing and advertising lesson in A Christmas Story, one of our seasonal favorites. No doubt you’ve seen...
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Social Media Patient Rants: Defense Lessons from Big Biz
Maybe it was just a coincidence, but two insightful marketing object lessons popped up this week. The subject matter in common was customer service via social media, but in these two stories the...
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Physician Wake-up Call: The Patient Needs to be Heard
What happens when a 15-year-old patient speaks up about her doctors? Morgan Gleason declared, “I am the patient, and I need to be heard,” and she voiced her complaints publicly. Even for a hospitalized...
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7 Tips: Taking Your Social Media Persona to the Next Level
The popularity of social media in its various forms—Facebook, Twitter, LinkedIn, blog, etc.—is a fairly recent phenomenon. And for a large segment of society, it is social media that stitches together...
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LinkedIn Publishing: Reputation Management Tool for Physicians
We often make the point that LinkedIn has a business and professional flare that is a “natural” for showcasing the expertise of doctors and hospital executives. LinkedIn’s newly expanded publishing...
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Twitter Collage: A Zillion Volts of Notice-ability
Cleveland Clinic Tweet If, as the saying goes, “a picture is worth a thousand words,” what’s the marketing “worth” of four pictures? Twitter has introduced another new tool that can multiply the...
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Unfriendly Fire: Should Doctors Respond to Cynical Facebook Comment?
Discussion: How would you handle an “unfriendly” social media snipe? Or is there a much larger picture to consider? Not long ago we spotted a comment on Facebook that got us to thinking again about...
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Social Media Backlash Cancels Puppy Event (and Other Hospital Advertising...
Keeping up with the “big stories” in the news is fairly easy. Dozens of media outlets jump on what’s hot and fuel the torrent of information overload. But, scratching a bit deeper, there are some...
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How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing
Paul Matsen Cleveland Clinic [SHSMD14 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Cleveland Clinic’s Chief Marketing and Communications Officer Paul G. Matsen. Mr....
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Demystifying Social Media: Twitter Performance Dashboard
We know for a fact that—in healthcare marketing—it can seem difficult to explain the value, importance and impact of Twitter. Have you ever been called to a set-down meeting with the boss (or even...
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Twitter Visuals Add Social Impact and Engagement
Online marketing and healthcare content—most notably social media—is increasingly visual. Longer ago than most of us can remember, what we now call the Internet was strictly an alphanumeric beast. It...
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Useful Takeaways from the Mayo Clinic Social Media Residency
Kylie Ladd, Healthcare Success Social Media Coordinator Social media tools—Facebook, Twitter, YouTube, LinkedIn and many others—are constantly evolving and have become important components in...
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Are You Wasting Your Time with Facebook?
Social media in general—and Facebook in particular—can be a double-edged sword. If you don’t have your finger on the pulse of any given platform or media, what’s really hot today can turn cold...
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